Future Business Leaders of America (FBLA) Business Law Practice Exam

The term that refers to the Internet address of a business is "Domain name." A domain name serves as a unique identifier linked to a specific IP address, allowing users to easily access websites without needing to remember complex numerical codes. For instance, businesses often purchase domain names that reflect their brand, products, or services, making it easier for customers to find them online.

While "Web address" might seem similar, it is a more general term that can refer to the entire address where a webpage is located. This includes the protocol (e.g., HTTP or HTTPS) and might consist of both the domain name and additional path information. The term "Site identifier" is not commonly used in Internet terminology, and "URL reference" is more of a technical term that encompasses the whole structure of a web address, including the domain name but also the protocol and path. Therefore, "Domain name" is the most precise term to denote the Internet address of a business.